"I sent my soul through the invisible
Some letter of that afterlife to spell
And by and by my soul returned to me
And answered "I myself am heaven and hell"
Rubaiyat of Omar Khayyanr
The moral to the story is that the same product or process becomes boring after a while. We need to "think different" as Apple said in their famous advertising campaign. Seth sais we need to keep finding a purple cow, something different, something unique, which will begin the Word Of Mouth viral process to create something truly "BIG".
Then there is blog thingie of course which will eventually go viral when the exposure comes for the other stuff i am doing.
So all in all everything I am creating is different to what is out there. Because the projects are so big they take a long time to develop, but longer preparation will result in a better production. And the to finish off then there is DotsHQ my new network which is basically all about....aarrgghhmm.....hmmmmm..... aarrgghhmm... CREATIVITY. Of course CREATIVITY needs to be about something NEW or UNIQUE or DIFFERENT, just like Seth's PURPLE COW. So if you are thinking of taking a re-invention of your own it's time for you to